norman martin consulting because we can:
What differentiates data from information? Information enables a decision-maker to take a course of action. It is a ‘dynamic’ form of data. Data might be a manager’s salary figure. In isolation, this piece of data is not particularly useful. Information might be salary figures for ‘All managers’ of the same grade across all business units against budget and forecast values. Based on this piece of information, a decision-maker can identify if salary costs are rising faster or slower than planned.Our focus is towards the top of the ‘information pyramid’.

The higher up the pyramid, the greater the focus becomes on information for decision-making.

Business Intelligence is a somewhat nebulous phrase that can include a very wide range of technologies and business solutions. Essentially, we specialize in working closely with our clients to design and build information management solutions based on any type of data whether financial, operational, external or strategic.

because we can.

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